Monday, 21 July 2014

'Emilia'....sweet and simple palest blush pink silk organza tea dress

Pale blush silk organza tea-length wedding dress by Joanne Fleming Design
Sometimes you just want a sweet and simple dress in a gorgeous fabric, with just a hint of colour and a delicate hand made and hand tinted corsage (by Rose Garden Accessories) .....and then you can go all out with the flowers! These coral peonies are so Miss Mole!
I love the luminous make-up look that Jeni Dodson created for Louise in this really brings out the intense violet of her eyes....

Pale pink silk tea-length bridal gown by Joanne Fleming Design, with coral peony headpiece and bouquet by Miss Mole's Flower Emporium

Sunday, 20 July 2014

'Langtry'.....sea-foam French lace and silk chiffon Edwardian inspired wedding dress

'Langtry' pale green lace Edwardian style wedding gown by Joanne Fleming Design

Hand tinted silk flower on dress by Rose Garden Accessories, and real flower bouquet by Miss Mole's Flower Emporium

Saturday, 19 July 2014

'Maude'.... 1920s inspired nude silk satin and embroidered tulle wedding dress

'Maude'....1920s wedding style revisited, and what a hat!

1920s style embellished tulle silk satin dress by Joanne Fleming Design, with hat by Lomax and Skinner
Lewes based milliners Lomax and Skinner created this amazing sculptural take on a 1920s sunhat especially to go with the 'Maude' dress, and trimmed it with fragments of the embellished tulle used for the gown...
The beautiful soft pink silk rose at the hip was made by Rose Garden Accessories.

Delicious garden styling by Miss Mole's Flower Emporium

Friday, 18 July 2014

'Irina'....for a gothic fairytale bride

Champagne beaded lace gothic fairytale wedding dress by Joanne Fleming Design, with crystal butterfly hairpin by HF Couture
I love the look that hair and make-up artist Jeni created for model Louise for the 'Irina' dress.....a fey (Tim) Burton-esque bride, heroine of a gothic fairytale enclosed in a walled garden.

Cream embellished tulle graduated hem tea length wedding dress by Joanne Fleming Design

Thursday, 17 July 2014

'Orlagh'....a glamorous seductive siren of a dress in gold guipure lace

Gold guipure lace wedding gown by Joanne Fleming Design, with coral peony bouquet by Miss Mole's Flower Emporium
'Orlagh'....from the original Irish spelling Orfhlaith, meaning 'Golden Princess'

Gold lace 'Orlagh' dress by Joanne Fleming Design, coral peony bouquet by Miss Mole's Flower Emporium

Tuesday, 1 July 2014

“A garden to walk in and immensity to dream in--what more could she ask? A few flowers at her feet and above her the stars.”

“A garden to walk in and immensity to dream in--what more could she ask? A few flowers at her feet and above her the stars.” ...after Victor Hugo

In this inspiration shoot featuring some of the designs from the most recent JFD collection I wanted to work with a few favourite wedding vendors and service providers to showcase some of the non-traditional bridal looks that I love. Whether it is the sophisticated silver screen siren look of the gold guipure lace 'Orlagh', or the elegant Art-Nouveau twining botanical detailing of 'Gabrielle-Ray', I like to think all JFD gowns share a similar aesthetic. A seductive glamour, a touch of Bohemia, an artful and artless playfulness, all mixed up with a frisson of fin de siecle decadence. 

Rather than use a grand venue for the shoot, I deliberately chose the pretty little studio courtyard of the JFD atelier in Brighton as the location. This was just a bare and barren square of concrete when I relocated the studio and showroom here 4 years ago, and now it is a veritable tiny oasis, filled with flowers and busy with bees and birds. I wanted to give people unfamiliar with the label a little glimpse into the life of the studio with our accompanying film, and show how with the help of some beautiful accessories and some wonderful styling creatives a real transformation occurs.....

The still images  (more of those in a later post!) are the work of long time friend and collaborator Jacqui McSweeney, who has shot a number of my previous collections, and who always manages to get exactly what I am hoping to achieve. Similarly, Jeni Dodson, hair and make-up genius, has a knack of coming up with precisely the right look for the shoots we have worked on together before I have even imagined it myself. The way she styled our beautiful model Louise Rothstein for each dress design struck exactly the right note.
Miss Mole emerged from her glorious Flower Emporium to create the delicious bouquets and arrangements, and also styled the garden to needed some extra floral injection on the rather damp June day of the shoot!
Milliners Lomax and Skinner were kind enough to design a number of dramatic hats to go with specific designs, and I was thrilled with how they added another dimension again to the overall look. In addition I was lucky enough to borrow some of the intricate hair accessories and jewellery of HF Couture which perfectly complemented the botanical themes in many of the dresses. The exquisite hand made and tinted silk roses are by the wonderful Diana of Rose Garden Accessories....and you'll find many of her painstakingly created organza and dupion blooms adorning JFD gowns.
JFD studio assistant Danielle helped out as dresser on the day, and it's her nimble fingers you can see doing up all those buttons in the film....
Finally, the whole day was imaginatively filmed and edited by cinematographer Jodi of Idoje Studios, who created a lovely narrative arc running through the film encapsulating the mood of the collection, with the adorable Alexis epitomising that sense of childhood wonder we'd all love to recapture....

I hope you enjoy looking at the pictures and film as much as we enjoyed creating them!

Wednesday, 4 June 2014

The Garden Shoot.....sneak peeks!

The first few teasers from a shoot we did yesterday in the studio garden......

Such a great team of collaborators.....more to follow soon!

Dresses and styling; Joanne Fleming Design
Photography; Jacqui McSweeney
Hair and Makeup; Jeni Dodson
Flowers and garden styling; Miss Mole's Flower Emporium 
Hair accessories and jewellery; HF Couture Accessories
Silk flowers; Rose Garden Accessories
Model; Louise
JFD Assistant; Danielle Timms